The world of social media has many surprises in store for us. In fact, virtually all the networks are used by social media enthusiasts and that’s why there is tremendous growth witnessed across all the platforms. Facebook’s dominance is known to one and all but there are other apps and platforms which are quickly catching up with the big one. Instagram is one of them.
WhatsApp and Instagram are part of the Facebook family and that’s why they are not a direct competitor. In fact, Facebook encourages users to use all three simultaneously so that everyone can share any information or just the status update to maximum people. This is profitable for Facebook as all three main social channels are used by a maximum number of people on a daily basis.
The Combined Reach of Facebook, Instagram and WhatsApp
Mark Zuckerberg already announced last year that all the three would be merged in order to create a platform that offers all the features and capabilities of the three app and platforms. Just Facebook has over 2.5 billion monthly active users and WhatsApp 1.5 billion and Instagram over 800 million a month respectively. That’s why the competitors are rightly afraid of this huge development.
Let me offer you what Instagram is up to these days so that it can become the premier and go-to Picture sharing app.
Latest Development Related to Instagram
While you may obviously think that cities like Dubai, Riyadh and Doha have a huge following of people, especially younger audiences, who are interested in using Instagram. But its popularity is not limited to metropolitan cities alone as it has a huge reach in smaller cities and towns across UAE and the Middle East. That’s why any company which is looking for a foothold in the social media marketing sphere, needs to take Instagram seriously.
The new developments in Instagram is making it easier for companies to reach its target audience. For example, it is about to roll out a new feature with an option to reply to stories with GIFs. While replying with text is also a good option, using GIFs will make things fun as it is a new way to interact. For businesses, it is a cool way to let their users reply with GIFs so that they are more willing to interact with them.
Just this feature and other features like new listings of least interacted with and most shown in feed in the following tabs make it great for any business. In this way, followers of any business can take a look at what they have been missing in the action and if they are interested in looking at the feed of the businesses and companies they are following.
IGTV Monetization: The New Frontier
Now this is where things will get really interesting for not only businesses but for individuals too who want to earn some serious money from Instagram. Instagram TV (IGTV) is a great way to make a person get hooked to the proceedings rather than leave your page after watching just a few pictures and a short 10-30 second video.
Using the desktop version of IGTV, videos of up to 60 minutes in duration and up to 3.6 GB in size are allowed so that a product or service can be discussed and marketed in detail. It is currently available in 30 languages with more languages will be added shortly. It is simply a vertical video sharing platform, and while not in direct competition with YouTube, it can surely be a great way for businesses to make things spicy for them in the future.
Future of Businesses in Dubai
We all know that Dubai is a big, international market for a number of businesses, and more will be joining in as Dubai hosts the World Expo 2020 in October later this year. This is going to be a game changer as far as businesses are concerned as not just big daddies in the market but also startups and small businesses will be able to make their presence felt. The duration of 6 months for World Expo will offer great potential for all the local businesses as well as companies from across the region to come and showcase their products and services to a wide audience.
Over to you
If you are still not sure how to go about this concern, you need to contact a social media marketing agency dubai which can offer you good support concerning any idea or goal you have in mind. Please offer your valuable feedback for this blog or ask a question by using the comments section below.