On an average, Facebook has over 2 million active monthly users and approx. 1 million of those users actively participate in Facebook Groups.
Creating a group which is liked and admired by your specific community is an effective and inexpensive approach to reach out to your targeted audience. In laymen terms, Facebook Group is a member community within the social media platform that the users are free to join provided they fulfill the norms set by the group. These groups are created based on some goals and interests.
Know your targeted audience
The very first thing that you need to know is who the group is for? If your main aim is to generate leads for your business, your first goal should be to attract the targeted audience. Prior you create a group, be crystal clear in your mind which is your targeted market.
Firstly, it helps you communicate effectively. This, in turn, makes ideal customers join your group instead of any spam users or random persons. Secondly, give your group a specific, keyword-rich name it becomes easier for people to find your group.
How will you create the Facebook Group?
Now your question might be how do I get help from Facebook to create Group for my business? Yes, the Facebook page is user friendly. It is easy to operate means anyone can create the page without facing any hassles. Choose a “Group Name” which is based on the principles of your business.
This feature makes the group exclusive and gives people the reason to join. Also, you will have the privilege to scan the people who join your group. The last part of the setting is to add one reliable friend of yours, otherwise creating a group becomes impossible.
Boost the growth of your Facebook group with ads
By running some targeted Facebook Ads you can attract number of people to join your group. However, your page should be unique. Once, you’re satisfied with how your Facebook group and page look, head over to Facebook’s Ads Manager.
Another method of advertising on Facebook is the promotion of the post on your page. This process is known as “Boosting” a post. If you have a small budget for advertising, then this promotion technique will not burn a hole in your pocket.
Two effective and inexpensive ways to boost the popularity of your newly created group on Facebook is Advertising and using a pinned post.
Live Video increases Facebook group engagement
Way back in the year 2016, Facebook introduced live videos and it's taken off extremely well since then. Known as Facebook Live, it helps you broadcast live video on the Facebook profile, page or in groups. If your Facebook Group is all about business and you always keep on thinking how do I get help from Facebook?
Then the answer is that Facebook Live is one of the most effective strategies to lure new leads and clients. These videos will surely engage your loyal audience and will also inspire them.
If you’ve always dreamt of building an online community, Facebook Group is the answer.
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